A4 Essential Tips to Make Your Community More Engaging

Users are the most significant entities to drive a successful community. However, the success of your community doesn’t depend on just the number of users, rather it depends on active users, i.e. users actively contributing something to your community. So, to have a successful vibrant online community you need to make sure that quality users stay and engage on your community. So, community engagement is equal to community success.

Lithium online community

Irrespective of what community platform you use – whether you have a Salesforce, Jive, WordPress, or Lithium online community – there are some basic tips that you can use to make your community more dynamic and engaging. You must consider the following:

Keep content latest and thrilling

Quality content is key to user engagement. The thumb rule is to have a “share” button with every content piece, so users can easily share it with others. However, you can motivate people to share your content only if they find it worth sharing. For that, you need to create and publish quality content; you can also share content from other sources, which are relevant and have high authority.

Use gamification techniques

Everybody loves to be rewarded. You can also follow the reward approach to increase user participation in your community. You don’t need to offer tangible awards; gamification techniques like badges, levels, points work exceptionally well to motivate your community users participate actively.

Work on user feedback

Since your community is for users, user feedback is vital. It helps you improve the performance, along with keeping the community up-to-date. With effective and appropriate user feedback, you can work on the required areas of your community and progress towards your objectives.

Govern the discussion areas

Managing discussion areas in a community is a hassle. However, this is something that needs to be done to ensure there are no duplicate discussion areas, or groups that are inactive or outdated. This constant monitoring helps you keep your community discussions well-organized and up-to-date.

These are a few of the basic user engagement tips that work for your community across all platforms. To implement platform specific engagement techniques, you can use help of professional community developers.

Jive Contact Center Pro: Take Your Contact Center in the Cloud

As an entrepreneur, you might be having an all-star staff operating in your customer support center, but are they offering all-star services to your customers? Hiring the right people isn’t enough. Deploying the right technology is also as essential to run a business successfully and stay ahead of the competition.

Jive support community has always been known to offer intelligent, scalable, and powerful solutions to businesses of all sizes. If you are looking for an advanced contact center solution for your business, you need to check out Jive’s recent release: Jive Contact Center Pro powered by in Contact.

jive community platform

Let’s take a look at the all-star features that Jive Contact Center Pro offers:

  • Multichannel Service: Phone is not the only medium, your customers use for communicating. You should also not restrain your support only to the phone. With multichannel service, your callers can now communicate through the medium that they find convenient. Jive Contact Center Pro allows you to engage with your customers via chat, email, fax, IVR, social media, and more such mediums.
  • Real-time and Historical Metrics: Real-time and historical data in dashboards allows you to capture a complete picture of your employees’ performance. You can generate custom reports with 110 possible metrics.
  • Integration with CRM: Serve your callers without switching back to different applications. With Jive’s Contact Center Pro integrated with leading business applications like Google, Zendesk, and Salesforce you can combine customer information in one place and streamline your services.
  • IVR: If you are willing to have a system that can offer services like connecting customers to the right service professionals and provide self-service for basic to complex issues, Jives Contact Center Pro’s IVR is the solution. With it, you can configure greetings, menus, call queues, call paths, and do much more.
  • Coaching: Contact Center training is often conducted “in the field,” i.e. live on the phone with real customers. As coaching tools become invaluable in these situations, Jive Contact Center Pro allows supervisors to monitor calls, barge into a call, and talk to the employee and/or the customer, depending on the situation.
  • Call Recording: For any contact center, call recording feature is a deal-breaker. It not only contributes to coaching and training but improves the quality of calls, verifies compliance with policy, and helps with resolving disputes. Jive Contact Center Pro offers flexible call recording settings that meet the demands of your organization and employees.
  • Mobile Options: You can keep up with the increased push of mobility by allowing employees to log into Jive Contact Center Pro and work, no matter where they are, i.e. home or any location outside the office.
  • Call Queues: Jive Contact Center Pro enables each department to have their own call queue and voicemail. With this, you can give priority to high-value customers, move them ahead of the queue, or route them to a special customer queue. It also offers a callback feature that allows your customers to request a return call, or leave a message in case wait time is too long for them and they aren’t willing to wait.

If you have such advanced features in your contact center, you can empower your team to deliver a great experience to your customers and convert them to followers and advocates.

3 Effective Ways to Build Backlinks with Content Marketing

Do you want high-quality backlinks that can really make your website rank high in organic search results? Of course, you do; and you also know that link building can be a risky game. Over the years, quality content has replaced traditional SEO strategies and now it goes hand-in-hand with SEO. So, to increase the visibility of your website, it is important to prioritize creating quality content, otherwise, link building and SEO will not work well for your business.

Quality Backlinks                                              Image credit: wish2web.nl

Therefore, before you start working on generating backlinks for your website, you need to work on your content marketing strategy. Following are the three essential steps to create quality content and build high authority backlinks:

Engage Your Community: It is essential to engage your community in order to get more backlinks for your website. You need to do more than responding to comments posted on your blog and social media accounts. For instance, get your community involved so that people are inclined to share content you post and help you earn more backlinks. This will also help people to remember your brand and products/services.

Use Directories to Submit Your Website’s Link: Submitting your website’s link to directories is an old link-building method that is used to boost your website’s ranking. Although, the technique is outdated, companies still follow it to improve their brand visibility and increase traffic to their websites. Also, chances of someone linking back to your content is quite high.

Submit Online Press Releases: Press releases may also have become obsolete, but some companies still use it to gain online visibility and credibility. It is one of the most effective ways to repurpose content and use for your company’s advantage. By posting an online press release, you are not only able to reach influential industry websites and generate backlinks for your website but also increase the probability of getting your content rank on the top in search engines.

Apart from the points outlined in this post, put a little more efforts into your link building tactics – follow Google’s guidelines, stay updated with the latest SEO trends, diversify your content, and closely monitor what your competitors are up to.