What Digital Marketers Should Know about the Canadian Anti-Spam Law

What is Canadian Anti-Spam Law?

Canadian Anti-Spam Law (CASL) is defined as an act aimed at promoting the Canadian economy’s efficiency and compliance by standardizing certain activities that dissuade the use of electronic media to carry out commercial activities. In other words, CASL seeks to constrain the flow of spam in recipients’ folders as well as outlaw phishing and malware. While CASL doesn’t apply to the commercial electronic messages (CEMs) that are transmitted through Canada, it certainly applies to those CEMs that are sent by organizations based in Canada, Canada-based email providers, or global email marketers sending messages to recipients with a Canadian (.ca) email address.