Increase Sales by Integrating Your Magento Store with Marketo

Magento is one of the best e-commerce platforms and Marketo is one of the most preferred marketing automation platforms. More than 2,50,000 merchants all across the globe choose Magento as their e-commerce store, and on an average 51% of companies are presently using a marketing automation platform.

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Designing a Psychology-Based SEO Strategy

Search Engine Optimization is not just about keywords or ranking, it’s about why people search for things in the first place.

It’s about psychology.

Think about it, why did you share that piece of content?

It’s probably because that was something you cared about.

For a successful digital marketing strategy, psychology plays a decisive role. This is why it is important to understand the why behind a user’s behavior. Read more. .

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Tracking Utilization and Productivity of B2B Professional Services with Analytics

Professional services analytics help your company grow by offering real-time visibility into your entire organization. By assessing and identifying business requirements, professional analytics help design and implement quality solutions to ensure maximum ROI. Read more. .

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Top 6 Content Marketing Challenges That B2B Companies Face

Content marketing has never been more important. Yet, there are several challenges that make it difficult to measure its success in today’s Internet-savvy environment. Read more

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Social Media – A Key Strategy to Successful B2B Marketing

According to Hubspot, around 63% of B2B companies generate traffic and leads via social media. With their ever growing popularity, social media platforms enable businesses to increase brand recognition and connect with a global audience.

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Let’s take a look at some popular social media platforms and how they help in B2B inbound marketing.

LinkedIn – A professional networking platform, LinkedIn generates the most valuable leads for businesses. According to the source, 94% of B2B marketers use LinkedIn to distribute content.

How LinkedIn helps?

  • The use of LinkedIn advertising helps a business reach potential clients.
  • The Advanced People Search of LinkedIn gives you an easy way to identify your target audience.

Twitter & Facebook – Use of Twitter and Facebook is not so much as LinkedIn when it comes to B2B marketing. But when deployed rightly, the two platforms can be of great deal for a business.

 How Twitter & Facebook help?

  • Post images, questions, facts and statistics or any other informative link of any article that leads to thought-provocation.
  • The “boost post” feature on Facebook is a great way to generate leads. This enables you to reach out to more prospects.

How to enhance your B2B social media marketing?

Be consistent with your online presence

It is important to establish significant B2B social media marketing strategy to create online face value. The number of posts that you publish should be consistent depending on the day of the week. This represents your company as an active brand across different channels of social media.

Know your prospects

Social media creates and nurtures  business-prospect relationship. By engaging in conversations, sharing suitable content and getting to know prospects, social media can be a highly efficient platform to know  your target audience.

Keep an eye on your competitors

Social media enables you to monitor your competitors’ regular posts, updates and followers that helps you building strategies for your company. Keep a record as to what your competitors are up to and how are they catering to the needs of the prospects.

Customize content as per your social media channel

It is really important to deliver a content according to the social media platform. No matter how prominent your content is , when it’s distributed on social media it’s only meaningful within the context of where it appears. For instance, Twitter is a social media where only 140 characters are used, hence you tend to customize your content as per the context of Twitter.

Conclusion

Social media marketing is one such strategy that can add real value to the growth of the business. It is because of these social media platforms, your potential consumer is aware of your brand. Keep that in mind, not every social media platform is right for your business. Your target audience decides your choice of platform for implementation of these marketing strategies.

What Digital Marketers Should Know about the Canadian Anti-Spam Law

What is Canadian Anti-Spam Law?

Canadian Anti-Spam Law (CASL) is defined as an act aimed at promoting the Canadian economy’s efficiency and compliance by standardizing certain activities that dissuade the use of electronic media to carry out commercial activities. In other words, CASL seeks to constrain the flow of spam in recipients’ folders as well as outlaw phishing and malware. While CASL doesn’t apply to the commercial electronic messages (CEMs) that are transmitted through Canada, it certainly applies to those CEMs that are sent by organizations based in Canada, Canada-based email providers, or global email marketers sending messages to recipients with a Canadian (.ca) email address.

Read more. .

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3 Effective Ways to Build Backlinks with Content Marketing

Do you want high-quality backlinks that can really make your website rank high in organic search results? Of course, you do; and you also know that link building can be a risky game. Over the years, quality content has replaced traditional SEO strategies and now it goes hand-in-hand with SEO. So, to increase the visibility of your website, it is important to prioritize creating quality content, otherwise, link building and SEO will not work well for your business.

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Therefore, before you start working on generating backlinks for your website, you need to work on your content marketing strategy. Following are the three essential steps to create quality content and build high authority backlinks:

Engage Your Community: It is essential to engage your community in order to get more backlinks for your website. You need to do more than responding to comments posted on your blog and social media accounts. For instance, get your community involved so that people are inclined to share content you post and help you earn more backlinks. This will also help people to remember your brand and products/services.

Use Directories to Submit Your Website’s Link: Submitting your website’s link to directories is an old link-building method that is used to boost your website’s ranking. Although, the technique is outdated, companies still follow it to improve their brand visibility and increase traffic to their websites. Also, chances of someone linking back to your content is quite high.

Submit Online Press Releases: Press releases may also have become obsolete, but some companies still use it to gain online visibility and credibility. It is one of the most effective ways to repurpose content and use for your company’s advantage. By posting an online press release, you are not only able to reach influential industry websites and generate backlinks for your website but also increase the probability of getting your content rank on the top in search engines.

Apart from the points outlined in this post, put a little more efforts into your link building tactics – follow Google’s guidelines, stay updated with the latest SEO trends, diversify your content, and closely monitor what your competitors are up to.