Designing a Psychology-Based SEO Strategy

Search Engine Optimization is not just about keywords or ranking, it’s about why people search for things in the first place.

It’s about psychology.

Think about it, why did you share that piece of content?

It’s probably because that was something you cared about.

For a successful digital marketing strategy, psychology plays a decisive role. This is why it is important to understand the why behind a user’s behavior. Read more. .

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What Digital Marketers Should Know about the Canadian Anti-Spam Law

Canadian Anti-Spam Law (CASL) is defined as an act aimed at promoting the Canadian economy’s efficiency and compliance by standardizing certain activities that dissuade the use of electronic media to carry out commercial activities.

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Top 6 Content Marketing Challenges That B2B Companies Face

Content marketing has never been more important. Yet, there are several challenges that make it difficult to measure its success in today’s Internet-savvy environment. Read more

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What Digital Marketers Should Know about the Canadian Anti-Spam Law

What is Canadian Anti-Spam Law?

Canadian Anti-Spam Law (CASL) is defined as an act aimed at promoting the Canadian economy’s efficiency and compliance by standardizing certain activities that dissuade the use of electronic media to carry out commercial activities. In other words, CASL seeks to constrain the flow of spam in recipients’ folders as well as outlaw phishing and malware. While CASL doesn’t apply to the commercial electronic messages (CEMs) that are transmitted through Canada, it certainly applies to those CEMs that are sent by organizations based in Canada, Canada-based email providers, or global email marketers sending messages to recipients with a Canadian (.ca) email address.

Read more. .

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