What Digital Marketers Should Know about the Canadian Anti-Spam Law

Canadian Anti-Spam Law (CASL) is defined as an act aimed at promoting the Canadian economy’s efficiency and compliance by standardizing certain activities that dissuade the use of electronic media to carry out commercial activities.

26679860813_1d9df524f7_b

Integrating Pardot Forms with Zoom Webinar to Manage Leads Effectively

Webinars have always been a great source for businesses to establish credibility, share expertise, promote the brand, broaden reach and most importantly, generate leads. Read more. .

zoom-pardot

Fraud Detection & Prevention in Public Sites

Public sites are more vulnerable to attacks and frauds as they offer unrestricted access to every visitor. If you do not control these attacks and frauds at the beginning, they will lead to stealing sensitive information, hijacking computers, devices or can even damage your business reputation by misusing any information. Read more on fraud detection & prevention. .

Fraud-Detection-and-Prevention-in-Salesforce

Tracking Utilization and Productivity of B2B Professional Services with Analytics

Professional services analytics help your company grow by offering real-time visibility into your entire organization. By assessing and identifying business requirements, professional analytics help design and implement quality solutions to ensure maximum ROI. Read more. .

professional-services-1

 

Getting Started with Google Analytics via Google Tag Manager

Google Tag Manager is a tag management system developed by Google that allows you to manage and update tags on your website. It helps users to easily deploy tracking codes, allowing Google Analytics to keep a record of user information. Though GTM facilitates collaboration, lately it has been the subject of some confusion. This blog aims to address some common queries about GTM, talks about the benefits, and helps you install Google Analytics via GTM.

Google_Analytics_via_Google_Tag_Manager

Top 6 Content Marketing Challenges That B2B Companies Face

Content marketing has never been more important. Yet, there are several challenges that make it difficult to measure its success in today’s Internet-savvy environment. Read more

Content-Marketing_v1_0620171

Leverage Salesforce to Manage Multiple Vendors from One Place

Does your business involve handling and managing multiple vendors? Are you struggling to keep a track of all vendors, opportunities, orders, and project deliverables? And, is this affecting your business productivity? It’s time to make a change!

Businesses spend a huge amount of time contacting vendors to invite quotations, and then following up to learn about the progress.  By using Salesforce for vendor management, you can handle and manage any opportunity and multiple vendors from a single location while handling your core business operations.

Leverage-Salesforce