Increase Sales by Integrating Your Magento Store with Marketo

Magento is one of the best e-commerce platforms and Marketo is one of the most preferred marketing automation platforms. More than 2,50,000 merchants all across the globe choose Magento as their e-commerce store, and on an average 51% of companies are presently using a marketing automation platform.

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Deliver Personalized Content with WordPress Marketo Integration

Globally, more than 70 million websites leverage WordPress as their CMS. Given its vast popularity, integrating the CMS with your marketing automation platform like Marketo, helps save time by automating processes and boosts website conversions. Along with this, a WordPress and Marketo integration allows you to display personalized content to nurture your subscribers and improve user experience.

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Building Omni-Channel Analytics | Grazitti Interactive

Read our blog post to understand the importance of omni-channel analytics, how you can expand your data reach to scale your marketing analytics.

Expanding Your Data Reach Using Connectors

This brings us to a peculiar challenge that businesses face–How do you expand your data reach in order to build scalable omni-channel analytics?

As an Alteryx Preferred Partner, Grazitti has built a number of connectors for online advertising, social media, social marketing, databases etc. that allow users to read and write-back data from different platforms.

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Scaling Marketing Analytics

Take a look at how this fits together:

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Driving Omni-Channel Analytics with Alteryx – Watch the Webinar

Watch the complete webinar recording to learn how you can build scalable omni-channel marketing analytics by leveraging connectors for Alteryx, and take a look at a successful use case as well.

Magento 1.0 v/s Magento 2.0 – Reasons to upgrade to 2.0

Around the globe, more than 250,000 merchants use Magento to increase their sales and provide a seamless customer experience.

The launch of Magento 2.0 in 2015 brought in a number of revamped features, but despite that a number of users continue using Magento 1.0.

Read more. .

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Designing a Psychology-Based SEO Strategy

Search Engine Optimization is not just about keywords or ranking, it’s about why people search for things in the first place.

It’s about psychology.

Think about it, why did you share that piece of content?

It’s probably because that was something you cared about.

For a successful digital marketing strategy, psychology plays a decisive role. This is why it is important to understand the why behind a user’s behavior. Read more. .

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Fraud Detection and Prevention in LiveAgent

A LiveAgent module is an amazing tool that offers widespread benefits to businesses of all sizes. It allows customers and prospects to chat with a service rep and ask questions, get advice and easily find relevant answers to their queries. This also results in an improvement in the case deflection rates for businesses.

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What Digital Marketers Should Know about the Canadian Anti-Spam Law

Canadian Anti-Spam Law (CASL) is defined as an act aimed at promoting the Canadian economy’s efficiency and compliance by standardizing certain activities that dissuade the use of electronic media to carry out commercial activities.

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