How to Leverage Data Layer with Google Analytics

Data layer can be used for custom Google Analytics tracking. Here we’ll discuss some examples and use cases to understand how it’s done.

Data Layer

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Getting Started with Google Analytics via Google Tag Manager

Google Tag Manager is a tag management system developed by Google that allows you to manage and update tags on your website. It helps users to easily deploy tracking codes, allowing Google Analytics to keep a record of user information. Though GTM facilitates collaboration, lately it has been the subject of some confusion. This blog aims to address some common queries about GTM, talks about the benefits, and helps you install Google Analytics via GTM.

Google_Analytics_via_Google_Tag_Manager