Building Omni-Channel Analytics | Grazitti Interactive

Read our blog post to understand the importance of omni-channel analytics, how you can expand your data reach to scale your marketing analytics.

Expanding Your Data Reach Using Connectors

This brings us to a peculiar challenge that businesses face–How do you expand your data reach in order to build scalable omni-channel analytics?

As an Alteryx Preferred Partner, Grazitti has built a number of connectors for online advertising, social media, social marketing, databases etc. that allow users to read and write-back data from different platforms.

OmniChannel-Connectors

Scaling Marketing Analytics

Take a look at how this fits together:

OmniChannel

Driving Omni-Channel Analytics with Alteryx – Watch the Webinar

Watch the complete webinar recording to learn how you can build scalable omni-channel marketing analytics by leveraging connectors for Alteryx, and take a look at a successful use case as well.

Getting Started with Google Analytics via Google Tag Manager

Google Tag Manager is a tag management system developed by Google that allows you to manage and update tags on your website. It helps users to easily deploy tracking codes, allowing Google Analytics to keep a record of user information. Though GTM facilitates collaboration, lately it has been the subject of some confusion. This blog aims to address some common queries about GTM, talks about the benefits, and helps you install Google Analytics via GTM.

Google_Analytics_via_Google_Tag_Manager