Pragmatic Approach to Martech Investments

Know about the 5 Keys to Being Pragmatic When Making Martech Decisions

Pragmatic Approach

Digital Marketing: From a Buzzword to Mainstream

According to Forbes, US Digital Marketing spend will be approximately $120 billion by 2021. For more such interesting facts, read our blog


3 Ways to Monitor Customer Health to Improve Retention and Drive Growth

Monitoring customer health not only warrants good customer experience, but also gives you a precise representation of the value you are delivering.


7 Tips You Need to Know Before Creating Your Marketing Dashboard

Marketing dashboards play a vital role in strategic business decisions and marketing-sales alignment. Read to know more.


Boost Sales & Reduce Losses with Risk Analytics

Take a look at 5 ways how financial companies can boost sales and mitigate losses with risk analytics. Read the blog post for more information.



Leveraging gamification in partner communities

Gamification in partner communities not only results in a better partner support but also drives higher sales and taps new business prospects.

Partnerships are crucial for business growth. But in spite of all the advantages that partnerships offer and efforts put in to maintain them, 70% ultimately fail. The percentage is predictably higher if you happen to have more than one partner.

So, what are the challenges that restrain businesses in maintaining good partnerships?



What is Google Data Studio and is it right for you?

Data visualization has always been challenging for digital marketers. Managing huge amounts of data and putting the same into charts and dashboards demands some serious labor.