STEPS TO A SUCCESSFUL SEO OF YOUR WEBSITE

Search Engine Optimization (SEO) is the process of optimizing a website so that it ranks higher in the search engine result pages (SERPs), thus enabling users to find the site easily. Higher the ranking of a website, more the traffic it receives. SEO involves analysing the website, search engines and what people are looking for, in order for the search engines to give a higher preference to your website. Read full article.

QA of Web Applications

Testing is an integral part of software development lifecyle. It plays a vital role in the development of a wide range of desktop and web applications. Quality Assurance (QA) ensures that the final product meets the requirements and expectations of end users. Read here about steps that lead to successful QA.

A Beginner’s Guide to Create HTML Emails

Common FAQs
When you start creating HTML emails, few questions may surface like:

• Which software tool the user will use to see the email
• Will the user use Desktop Software like Outlook, Thunderbird, Eudora, AOL or Lotus Notes.
• Will the user use web-based email services such as Yahoo, Google Mail or Hot-mail.
• Whether to use the current coding standards like using with more CSS styles or <table> and less CSS styles as in the old standards.
• Whether to use external CSS, Javascript, Flash etc.

Read here about guidelines that help you create HTML email.

Interesting Marketing Strategy for Movie Promotion – 3 Idiots

In another interesting marketing move by Aamir Khan, autorickshaws are being used to promote his upcoming movie 3 Idiots. Nearly 10,000 rickshaws can be seen plying in various cities like Mumbai, Bangalore, Chennai, Jaipur, Kolkata, Lucknow, Bhopal, and many more with printed stickers on them saying “Capacity: 3 Idiots”. Read full article here on movie marketing strategy.

Top Twitter Analysis Tools to Measure Your Twitter Influence

TweetStats: TweetStats is a popular twitter analysis tool that display statistics of your twitter account in graphical forms, making it easier to evaluate your efforts on Twitter.

Top twitter tools that help you to measure and analyze your twitter influence are:

• TweetStats
• Twitalyzer
• TweetEffect
• TwitterCounter
• Tweepular

Read full article on these twitter analysis tools here.

How to create a search engine optimized press release?

A well-written and optimized press release is a valuable resource to increase your company’s visibility online and boost search engine rankings. Press releases (PR) are one of the most inexpensive and effective methods of marketing but they should be written considering your targeted audience and the search engines to drive results. Search engine optimized press releases allow you to connect with relevant audience through content while ensuring high rankings on search engine result pages (SERPs) for multiple keywords. Read full article here about steps to create search engine optimized press release.

Successful Examples of Marketing Movies through Digital Media

There are very few producers and movie marketers who understand the digital medium well to use for marketing movies. Most of the producers still stick to the traditional medium of movie promotion, ignoring the 50-60 million Internet subscribers in India. But the fact is that the new age multiplex going audience is using the Internet – they are booking tickets online, writing reviews and are discussing about the movie online.  Read full article here.

Indian Cinema Using Twitter for Marketing Movies

With an annual growth of 1,382%, Twitter holds a great potential to advertise and market movies. Many bollywood actors like Priyanka Chopra, Uday Chopra, Reteish Deshmukh are aggressively promoting their upcoming movies on twitter. Here we discuss different strategies taken up by these celebrities for marketing movies. Read full article here about how bollywood celebrities using twitter for marketing movies.

Increasing Popularity of Twitter among Bollywood Celebrities

Twitter is highly popular among Hollywood celebrities like Britney Spears, Ashton Kutcher, Oprah Winfrey, and many others, but their Indian counterparts are not far behind. Bollywood celebrities are also using Twitter to connect with their fans directly and promote their movies. In the last few months, not only bollywood actors but many directors, singers, and some production houses have joined the Twitterverse for promoting, advertising and marketing their movies. Read full article here.

Guidelines to Design Landing Page Layout

Read guidelines that can help you to create effective landing page layout here.