Getting Started with Google Analytics via Google Tag Manager

Google Tag Manager is a tag management system developed by Google that allows you to manage and update tags on your website. It helps users to easily deploy tracking codes, allowing Google Analytics to keep a record of user information. Though GTM facilitates collaboration, lately it has been the subject of some confusion. This blog aims to address some common queries about GTM, talks about the benefits, and helps you install Google Analytics via GTM.

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