Zoozoos are the alien-like characters created by Ogilvy & Mather for Vodafone and they became an instant success during the Indian Premier League -2 (IPL-2) which gave them huge audience attention. As a result of effective marketing by Vodafone, Zoozoos have emerged as a brand in itself. Zoozoos not only to conveyed different value added [...]
Filed under: Social Media Marketing | Tagged: Vodafone ZooZoo, Zoozoo, Zoozoos | 4 Comments »
