Personal Branding using social media – first steps

Personal branding is extremely important to differentiate yourself from the crowd. If somebody searches for your name on Google then you would prefer your name to rank high on search engine result pages. Your potential clients will definitely seek to know about you or your company. It is like having your resume ready to showcase [...]

A Twitter Success Story – Dell Makes $3 million Using Twitter

Dell, the world’s second largest PC maker, recently announced that it made $3 million in sales from Twitter. The company earned around $2 million directly through Twitter and another $1 million from people who started at Twitter but went to buy computer somewhere else on Dell website. This has changed the popular belief among people [...]

Role of Social Media in the Indian Elections 2009

India saw a new beginning when almost all political parties jumped into social media to establish their visibility and woo their voters. It was interesting to see the clash of political titans as well as novices on the Internet arena to win over netizens. Read full article here.