How Bing is not Google?

Microsoft’s search engine “Bing” has generated a lot of interest in search again. Bing managed to show an early usage spike, driven largely by tech-savvy visitors willing to try. Some returned to Google after a couple of days, others found it better than Google. We thought we would share our own thoughts on the differences [...]

Should we cut down on our marketing costs in this recession?

In these tough times, one of the first things management considers is cutting back on their marketing staffing, budgets and activities. When most of your competitors cut marketing entirely and go out of business, you have a good chance to stand high above the crowd. But the need is to change our business perspective towards [...]