STEPS TO A SUCCESSFUL SEO OF YOUR WEBSITE

Search Engine Optimization (SEO) is the process of optimizing a website so that it ranks higher in the search engine result pages (SERPs), thus enabling users to find the site easily. Higher the ranking of a website, more the traffic it receives. SEO involves analysing the website, search engines and what people are looking for, [...]

How Bing is not Google?

Microsoft’s search engine “Bing” has generated a lot of interest in search again. Bing managed to show an early usage spike, driven largely by tech-savvy visitors willing to try. Some returned to Google after a couple of days, others found it better than Google. We thought we would share our own thoughts on the differences [...]

Marketing for Digital Natives

Digital Natives are people born and raised in a household with access to digital technologies like computers, Internet, mobiles, smart phones, etc. Digital natives view the media landscape as their “natural habitat” from which they can pull resources for creativity, expression, and commerce. The key characteristics of digital natives are that they are always online [...]

Personal Branding using social media – first steps

Personal branding is extremely important to differentiate yourself from the crowd. If somebody searches for your name on Google then you would prefer your name to rank high on search engine result pages. Your potential clients will definitely seek to know about you or your company. It is like having your resume ready to showcase [...]

Are web videos effective in marketing?

Web videos are emerging as a new form of interactive marketing that captures attention of the visitors, increasing your chance of getting a lead or a sale. According to eMarketers latest forecast, US online video audience is projected to be over 88% of the total Internet user population. Read full article here.

Should we cut down on our marketing costs in this recession?

In these tough times, one of the first things management considers is cutting back on their marketing staffing, budgets and activities. When most of your competitors cut marketing entirely and go out of business, you have a good chance to stand high above the crowd. But the need is to change our business perspective towards [...]